Xbox One and PS4 are all the rage this month as the debut of Sony’s new console system is this Friday. Microsoft’s Xbox One will debut the following Friday and then there will be an all out console war with holiday shoppers.

With all this hoopla Verizon FIOS Innovation Index just polled over 900 men and women to gain an understanding of their pain points, desires and interests at the height of anticipation for the releases of Microsoft’s Xbox One and Sony’s PlayStation 4. Just under half of the respondents were gathered from registrants to Engadget Expand, a biannual conference for tech fans, and the balance of the respondents came from the general consumer population. Some of the survey results were unveiled this weekend at the Expand conference.

Seventy-six percent of those surveyed already own a video game console, yet they are very interested in purchasing one of the new platforms being introduced this month. In fact, one-third (34 percent) of respondents identified as “hardcore game players” said they would give up their car for six months to be one of the first to get the new one of the new consoles.

“This time of year has historically been great for generations of gamers from the debut of the home version of Pong in 1975, to the release of the PS4 and Xbox One,” said Chris Melissinos, a director of business strategy and development for Verizon, who presented some of the findings at the Expand show. “Gaming and technology continue to spread deeper into society and are becoming a bigger part of our lives. So we wanted to reveal how people feel about the technology they love and what they want to see in their connected homes, which even in today’s mobile world remain the hub of their digital lifestyles.”

What’s on this year’s shopping list?No surprise. Respondents were very interested in gaming consoles just before the start of this holiday season.

Xbox One, PS4, Console Wars, FIOS Innovation Index

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The FiOS Innovation Index: Gamer/Entertainment Series survey was conducted in two parts to reflect the opinions of both tech enthusiasts and the wider population. More than 420 pre-registered attendees of the Engadget Expand conference held on Nov. 9 and 10, 2013, were polled. Also surveyed were 500 U.S. respondents, age 18 and over, balanced by gender and region to reflect U.S. Census figures. Recruitment for both surveys occurred via online panel hosted by USamp from Oct. 28-Nov. 1, 2013. More information on the survey results can be found at newscenter.verizon.com/residential.